Mcdonalds is the worlds leading global foodservice retailer with over 36,000 locations serving nearly 69 million customers in over 100 countries each day. For one, they wouldnt allow it to exist, if it could. In a sense, robin leidner gave birth to my sociological imagination. Lisa fogarty lisa fogarty is a lifestyle writer and reporter based in new york who covers health, wellness, relationships, sex. Over the counter at mcdonalds robin lender explains that rationalization is the act of making things efficient. Mcfacts ray kroc, 52year salesman, entered hamburger business in 1954 you deserve a break today. Start studying sociology week 8 learn vocabulary, terms, and more with flashcards, games, and other study tools.
Within this work, she describes what is an excellent example of instrumental rationality. Mcdonalds is fast food restaurant corporations that with branches spread out in over 119 countries in the world and headquarters in united hill c. From counter, to grill, to regional vice president, he has, over the course of his distinguished 34year career, developed an intimate knowledge of the fastfood giants management practices and culture. For ritzer, mcdonaldization is when a society adopts the characteristics of a fastfood restaurant. In 2002, the bottom began to fall out when for the first time ever mcdonalds posted a quarterly loss. Attending hamburger university, robin leidner observes how mcdonald s trains the managers of its fastfood restaurants to standardize every aspect of service and product. Over the counter at mcdonald s attending hamburger university, robin leidner observes how mcdonald s trains the managers of its fastfood restaurants to standardize every aspect of service and product coaches on exactly what to say, how to stand, when to make eye contact, etc. Information technology has had a major impact on individuals. The npd study, which is based on its receipt harvesting service, checkout tracking sm, also found that. Mcdonald v national grid electricity transmission plc. Download as pptx, pdf, txt or read online from scribd. Mcdonalds is second in brand protection only to disney. A multinational corporation headquartered in oak brook, illinois, it began as a modest hamburger restaurant at a single location in san bernardino, california, run by two brothers, maurice mac and richard dick macdonald.
In over the counter at mcdonalds, leidner details the operation and subculture of mcdonalds. Chicago, december 9, 2015 an initial read on mcdonalds twomonthold allday breakfast offering finds that, initially, the program is successful in attracting new or lapsed buyers and increasing lunch visits, according to a study by the npd group, a leading global information company. This chapter covered a variety of topics, from the founding of the company, hamburger university, day to day routines in the store, and so fourth. The corporations branches around the world are operated either through franchising or the corporation itself. Ever since i have also been fascinated by mcdonalds as an indicator of american. While reading the article, over the counter at mcdonald s, written by robin leidner, i noticed that the level of optimization and idiotproof routines that were described gave me an idea of what mcdonald s workers experience. Since routinization limits the control that workers have over many aspects of their jobs, writers on the subject have typically assumed that workers will make every effort to resist it. Robin leidner attempts to take or maintain as much control as possible over the work, which puts the interests of these two groups directly at odds. Several condiments are disproportionately high in sugar and fat and contain little to no protein and vitamins. Her study reveals the complex and often unexpected results that come with the routinization of service work. Gender, work, and identity in interactive service jobs robin leidner university of pennsylvania through an analysis of two highly routinized interactive service jobs, fast food service and insurance sales, this article explores the interrelationship of work, gender, and identity. On may 4, 2015, steve easterbrook announced himself to the world. Conditions of employment the routine wide array of controls for familiar costumer routines managers with support and encouragement workers with six steps of window service. Learning how to sell life insurance at a large midwestern firm, she is coached on exactly what to say, how to stand, when to make eye contact, and how to build up positive mental attitude by chanting i feel happy.
When management determines exactly how every task is to be done. Why mcdonalds is serving books in its happy meals from feb. Mcdonalds usa nutrition facts for popular menu items we provide a nutrition analysis of our menu items to help you balance your mcdonalds meal with other foods you eat. The kind of products they sell are burgers, fries, milkshakes and happy meals. The real life accounts of ray kroc who managed to purchase the fastfood company from the mcdonalds brothers, using his past working experience in grinding it out and eventually turning the company into the worlds most wellknown fastfood company, pioneering the concept of franchising and becoming a global icon that is reputable for its high quality food and service together with a strong. I tried to order from the mcdonalds secret menu, and the. It is also a timehonored response to criticism of harmful corporate practices, such as mcdonalds lobbying efforts to thwart public policy and its aggressive marketing to childrenmarketing that. The process of mcdonaldization can be summarized as the way in which the principles of the fastfood restaurant are coming to dominate more and more sectors of recent. Use features like bookmarks, note taking and highlighting while reading grinding it out. Over the counter at mcdonalds attending hamburger university, robin leidner observes how mcdonalds trains the managers of its fastfood restaurants to standardize every aspect of service and product coaches on exactly what to say, how to stand, when to make eye contact, etc. Newly minted as mcdonalds ceojust two months after taking over for don thompsoneasterbrook starred in an online video in which he outlined a turnaround plan for the worlds most successful restaurant company, which at the time had experienced six consecutive quarters of declining samestore sales. Mcdonalds executive summary very few companies can claim that the last three years have been profitable. Introduction to mcdonalds free download as powerpoint presentation. The unhealthy repercussions of fast food could no longer be pushed under the rug after the publication of eric schlossers fast food nation, an expose of fast food in general and mcdonalds in particular.
How absurd i feel that they have gone mad and overthought the whole training process that they feed those willing to be fed. Pdm15267 gaurav dutta dm15219 rohitrakshithdm15247 r. John stacey adamss equity theory has been a part of classical management literature since 1963. Mcdonalds is touted to be the most respected and recognized brands in the world. Ronald mcdonald house charities is a valuable hospitality operation that benefits children of many countries who are at a place in their lives where they need help. Service work and the routinization of everyday life. Go over it with them to ensure they understand the key themes. Mcdonaldization is a mcword developed by sociologist george ritzer in his 1993 book the mcdonaldization of society. Robin leidners lecture was probably my first exposure to sociology and i believe one of the causes that lead to a radical shift in my adolescent thinking.
Robin leidner attempts to take or maintain as much control as possible over the work, which. Mcdonalds case study recycling the following two pages contain the mcdonalds case study which students will take a multiple choice assessment in. Can the the founder movie have a negative impact on how. Customer relationship management and customer retention in the amica restaurant at valmet oy ltd. Ray kroc, a travelling salesman for milkshake machines, was impressed by their highly organized operation. Attending hamburger university, robin leidner observes how mcdonalds trains the managers of its fastfood restaurants to standardize every aspect of service and product. The fast food secrets were revealed on the social media site reddit after one user left a questions asking workers to. Mcdonalds usa nutrition facts for popular menu items.
Ever since news of a mcdonalds secret menu threatened to break the internet in a way not even kim kardashian could manage, fast food enthusiasts have been clamoring to. These mcdonalds corporate requirements include such restrictions as not allowing partners operationally or financially when purchasing a franchise. Leidner, over the counter at mcdonald s this chapter gave a very detailed insight on mcdonald s from the eyes of robin leidner. They have over 35,000 restaurants worldwide and yet theyre all the same from the architecture, decorations, menu, taste, etc. Customer relationship management and customer retention. An investigation into the changing character of contemporary social life by george ritzer.
The two main strategies that organizations use to get people to act according to their organizational interests are a. The one menu item you should never order at mcdonalds. With tiered pricing, the fast food giant is hoping that customers might be swayed. Mcdonalds is the worlds largest chain of fast food restaurants. Robin leidner article over the counter at mcdonalds participant observation focus on the workers and the impact of bureaucracy on them. There are also extensive training programs that franchisees must complete in order to become a mcdonalds franchisee. As she details mcdonalds in her work, she also describes. Spicy buffalo sauce may only have 35 calories per serving but it contains a whopping 540mg of sodium, which makes up 23 percent of its nutritional content and is one of the highest sodium condiments at mcdonalds. The relevance of scientific management and equity theory.
Over the counter at mcdonalds h sociology examined. With over 11,800 outlets worldwide, mcdonald s is by far the worlds largest fastfood company mcdonald s annual report for 1990. Clowning around with charity 1 philanthropy is a common way for corporations to generate positive feelings among the public and the media. The relationship between individuals, organizations and society at large has attracted increased attention during the last two decades or so, both within general social theory and in the area of. If you are unsure about the courses you have taken at hamburger university, contact mcdonalds for more information at 630 6231637. I work at boudin sf sourdough located here in stockton. Finding the most efficient way while ensuring quality control.
Strategic information management, 20, 640 pages, robert. I have heard plenty of customers come from all over the country that come to the store to pick up some bread the day before they go back home. Beginning behind the counter at age 16, paul literally grew up at mcdonalds. Mcdonalds is the worlds largest chain of quick service restaurants, serving tens of millions of customers daily worldwide. Download it once and read it on your kindle device, pc, phones or tablets. I could not believe when i read that there is actually a hamburger university built, run and paid for by mcdonalds. Our used cooking oil is recycled and converted into biodiesel which is then used by our delivery fleet. It is a large chain but only throughout california. The history of mcdonalds and its fast food legacy amog. The making of mcdonalds kindle edition by kroc, ray. From my understanding of the essay everything that occurs in a mcdonald s has happened before or is not a crew members issue to deal with. However, in the midst of an economic downturn, mcdonalds can not only make that claim, but also claim to have increased their total market share and top line. Over the counter at mcdonalds by christine tong on prezi.